Agency World Cup

Update: Congratulations to Belva Digital and Mark Koigi for winning the Agency World Cup 2022 🎉

Celebrating the rise of in-game advertising and the upcoming World Cup, we are challenging agencies around the world to battle it out on the pitch in FIFA 23.

Be crowned as the winner of the Agency World Cup 2022
Claim victory over your opponents on the football pitch
Win amazing prizes for you and your agency

The Tournament

The Agency World Cup is a 1v1 online football championship between agencies worldwide

When

The tournament starts on November 14, 2022, with the final on November 18, 2022.

Where

Online in FIFA 23. Each match will last 15 minutes.

What

Must have: PC/PS5/Xbox and FIFA 23.

Who

One representative per agency (so choose wisely!).

PriZes

Everyone is a winner at the Agency World Cup! But there is only 1 TRUE winner.

Agency Prize

$8,000 in media spend for in-game campaigns. And a custom trophy, of course!

Winner PRize

The winning representative of the Agency World Cup will receive a $1,000 gift card of their choice

Every Participant

Will receive a FIFA World Cup Qatar 2022 Ball

THE GAME IS ON!

The first round of matches is finished but the fun continues. Follow the game schedule below to keep track of the competing pairs and their final scores.

How does this work???

To be eligible to play you will have to qualify by having availability and the correct equipment to play.
Here's what will happen:
1
Sign up before Nov 9 (only 16 spots)
2
Eligibility checks
3
Invitation to Slack Group
4
Select your FIFA team
5
Matches begin Nov 14
6
Livestream of Agency World Cup final Nov 18
7
Trophy Ceremony & Prizes

How does this work???

To be eligible to play you will have to qualify by having availability and the correct equipment to play. Not really that much else...

Here's what will happen:

  • 1. Sign Up (only 16 seats)
  • 5. Matches begin
  • 2. Light Screening
  • 6. Live Stream of Finale
  • 3. Invitation to Slack Group
  • 7. Bragging Rights & Prizes
  • 4. Add your competitor

KICK OFF YOUR CAMPAIGNS WITh IN-GAME ADVERTISING

Just within football inventory, blended in-game offers 2B+ monthly ad opportunities
Soccer Stars
OS
Download
Reviews
Rating
Android
50M+
2.38K
4.2
iOS
156K
4.8
Ad opportunities
790M
Final Kick
OS
Download
Reviews
Rating
Android
10M+
773K
4.5
iOS
5.6K
4.4
Ad opportunities
45M
Perfect Kick 2
OS
Download
Reviews
Rating
Android
10M+
118K
4.2
iOS
2.4K
4.8
Ad opportunities
15M
Super Goal
OS
Download
Reviews
Rating
Android
10M+
60K
4.5
iOS
N/A
N/A
Ad opportunities
1.5B

The organizers

We began the Agency World Cup as a joint venture between Eskimi and Anzu to show our love for the game, in-game ads, and gaming in general.
Eskimi's AdTech platform helps agencies and brands plan, execute, and optimize high-performing ad campaigns with engaging custom rich media creatives and advanced targeting.

Eskimi enables you to programmatically run in-game, CTV, display campaigns as self-service or fully managed from A-Z.
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way.